SOME CALL IT A MANIFESTO · I JUST FOLLOW THREE PRINCIPLES · THAT’S IT

Zero Nonsense.

What we believe, in plain language. If you read these and nod, we’ll probably get along.

Principle 01

Ideas that stand on their own, explained plainly.

Buzzwords, hyperbole, and bombastic phrasing are marketing copy are bleeding into business language. That’s the wrong direction.

Instead, we choose to rely on the idea’s own strength, and we are willing to let go of ideas that require buzzwords and hyperbole to stand. Function over form.

Principle 02

Blame doesn't ship code.

The only thing that blame generates is excuses. Changes and setbacks are parts of the process, as is conflict.

We believe in a pragmatic approach, where blame is stipped away in communication, everyone speaks freely, and the focus stays on fixing what's broken.

Principle 03

Problems don't go away.

Wishful thinking is not a communication strategy. It only allows issues to grow, whether it's in strategy, workflows, or rapport.

We believe in surfacing issues early, so they don't have time to grow, fester, or compound. We state the problem clearly, early, and without blame.

A little bit of humor helps.

That one isn’t a principle. We just believe that it helps gain perspective. We tend to think about things, especially difficult things, logically. Humor, by definition, breaks logic, allowing us to have a perspective we might miss on a normal train of thought.